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ロデオ(バッグチャーム)
小物

ロデオ(バッグチャーム)

A horse-shaped leather bag charm; many color/size combos, with discontinued colors commanding premiums.

SourceWikipedia (Hermès)
Aliases
Rodeoロデオ馬チャーム
Common name
Rodeo bag charm
Category
Accessory / bag charm
Introduced
c. 2005 (popularity surged c. 2013; varies by source)
Main material
Agneau Milo lambskin; exotic or shearling on some variants
Sizes
PM / MM / GM (GM considered rare)
Approx. dimensions
PM ~8–10 cm / MM ~12–13 cm / GM ~14–16 cm (approx.)
Hardware
No metal hardware; secured by leather strap
Construction
Two leather pieces stitched and stuffed for volume
Notable variants
Pegase (winged, c. 2021) / Touch / So Black / Robeo
Colors
Reportedly 80+ combinations; refreshed each season
Stamp
Leather-embossed mark in a hidden spot, e.g. under the saddle (general)
Points to check
Leather feel, even stitching, color accuracy (no guarantee; see a specialist)
Market tendency
Hard to find; popular/limited fetch premiums (estimate, not guaranteed)

Price trend

Estimate only — not a guarantee

Related videos

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In depth

Overview: A Leather Bag Charm Shaped Like a Horse

The Rodeo is a leather Hermès bag charm shaped like a little horse. Two pieces of soft lambskin are stitched together and lightly stuffed, giving the horse a plump, three-dimensional silhouette that stands up on its own. Its signature is the contrasting color of the mane, tail and saddle against the body, and it is built entirely from leather with no metal hardware, which is part of its charm. It distills Hermès's equestrian heritage, rooted in the house's origins as a harness maker, into a palm-sized, playful accessory that owners love to clip onto bags such as the Birkin or Kelly. It is frequently chosen as a collector's very first Hermès charm.

Illustration

Original schematic illustration — not a photo of the actual item.

History and Origins

The Rodeo is generally said to have appeared around 2005. It was relatively low-profile at first, but in the early 2010s, roughly around 2013, it rapidly gained a following among collectors and fashion insiders and grew into one of the charms most emblematic of Hermès. This reflects the house's roots as a harness maker and its enduring affection for equestrian motifs. New colors and specifications have been released every season since, making it both a staple and an increasingly hard-to-find item. Exact dates and the precise starting point of its popularity vary by source, so these figures are offered only as a rough guide.

Timeline
  1. 2005Rodeo charm introduced

Size Range: PM / MM / GM

The core range, from smallest to largest, is PM, MM and GM. Dimensions vary somewhat by source, but PM is roughly 8–10 cm wide, MM roughly 12–13 cm, and GM roughly 14–16 cm. PM is the most widely available and easiest to use; MM offers more presence, while GM is considerably larger and considered quite rare. Buyers typically choose based on bag size and personal taste: PM suits smaller bags, while MM and above are favored for larger bags or for making the charm a statement. These figures are approximate and can differ by year and specification.

Size comparison
Size comparison
Rodeo PM
9cm
~8–10 cm wide; most common and easy to use
Rodeo MM
12.5cm
~12–13 cm wide; mid-size with presence
Rodeo GM
15cm
~14–16 cm wide; large and considered rare

Width (cm)

Materials: Agneau Milo (Lambskin) and Color

The main material is a lambskin called Agneau Milo, a soft, smooth leather also used for Hermès gloves. Because the body, mane, tail and saddle are combined in different colors, each piece's individuality comes from its palette. The color range is very broad, with reportedly more than eighty combinations over time and new shades added each season, spanning classic tones such as Etoupe and Gold through to vivid accent colors. Some variants described below use exotic leathers or shearling. Color names and the exact number of combinations shift over time, so treat these as general tendencies.

Color variations
Etoupe
Gold
Noir
Rouge
Blue
Vert
Rose
Jaune

Original schematic illustration — not a photo of the actual item.

Materials & textures
Milo lambskin
The soft, slightly napped lambskin used for Rodeo, with a felt-like hand.
Felt-like nappa
The matte surface across which the multiple colors are joined.

Original schematic illustration — not a photo of the actual item.

Details and Construction

The Rodeo has a distinctive build: two pieces of leather are stitched together and stuffed to create its three-dimensional form. It carries no metal hardware and is typically secured to a bag via a leather strap extending from the neck. The mane and tail use leather in separate colors, and the saddle adds further contrast, concentrating the interplay of color and stitchwork into a handful of parts. It is said to draw on glovemaking craftsmanship, and the quality shows in how cleanly the soft leather is shaped into volume. Because the design is simple, the evenness of the stitching and the feel of the leather largely determine the overall refinement.

Parts & names
  1. 1Horse body The central body that forms the main color of the multi-tone design.
  2. 2Mane The crest along the neck, usually a contrasting color to the body.
  3. 3Tail The rear tuft, often matched to the mane or used as an accent color.
  4. 4Saddle The saddle motif on the back, echoing the maison's saddlery roots.
  5. 5Legs and hooves The four legs and hoof tips, where wear and softening tend to appear.
  6. 6Leather attachment loop The leather cord/loop used to hang the charm on a bag's hardware.

Original schematic illustration — not a photo of the actual item.

Variants: Pegase / Touch / Robeo

Beyond the standard Rodeo, several derivatives are known. The winged Rodeo Pegase, said to have appeared around 2021, evokes the mythical winged horse and is highly sought after. Others include the Rodeo Touch, which uses exotic leather on the saddle; the all-black So Black; and, more recently, the Robeo series with removable accessories (such as heart motifs and a fluffy plush version). Materials, prices and rarity differ by version, and limited colors or specifications are considered especially hard to obtain. Naming and release timing vary over time, so use this as a general overview.

Stamps and Dating (General Notes)

The Rodeo carries no metal logo plate; instead its identity is shown by stamping embossed into the leather. A mark such as "HERMES PARIS MADE IN FRANCE" is generally said to appear in an inconspicuous spot, such as under the saddle. Hermès has historically used date stamps (symbols indicating year and craftsman) to denote production period, and systems for reading them are documented; however, the position, presence and style of stamps differ by era and specification, so it is difficult to date a piece from the stamp alone. The notes here are general tendencies only and do not guarantee a piece's authenticity or age. Final judgment is best left to a specialist.

What to Look For: Condition and Distinguishing Points

Points worth checking include the soft, supple feel characteristic of lambskin, even and tidy stitching, accurate color matching, and clean, careful stamping. For condition, look at color transfer, scuffing and loss of shape in the leather, sagging of the stuffing, and wear at the base of the strap. Lambskin is delicate and prone to rubbing, so the state of the corners and the saddle area tends to affect value. These are general guidelines only and do not guarantee authenticity. This site does not perform appraisals; for any purchase or final authenticity decision, always consult a trusted specialist or an official channel.

How to Think About Price and Choosing One

The Rodeo is hard to obtain, and even classic colors can trade around retail, while popular colors and limited specifications may sell above retail. PM is the most widely circulated size, and special versions such as limited colors, Pegase and Robeo tend to attract premiums. When choosing, it helps to focus on how the color pairs with your bags, how often you'll use it, and the size that suits you, to minimize regret. Any sense of pricing here is an estimate only and fluctuates greatly with timing, condition and market. It is not a guarantee of resale price, nor is it investment advice.

Styling and Ways to Enjoy It

Much of the Rodeo's appeal is how easily it refreshes a bag's look. Clipped onto a Birkin, Kelly or Garden Party, a Rodeo that echoes the bag's color creates harmony, while a deliberately contrasting choice plays up its sense of fun. Many owners combine several at once or swap them out by season or mood. Beyond bags, some display them as decorative objects. The compact PM pairs easily with any bag, while MM and larger carry leading-role presence. It is popular as a light, expressive way to customize and converse with your own collection of bags.

How it's worn
Carried by hand or shoulder

Original schematic illustration — not a photo of the actual item.

Care and Storage

Because Agneau Milo is a soft, delicate lambskin, gentle handling is the rule. Avoid rain and water, hard rubbing, and prolonged direct sunlight or heat and humidity, which can cause fading, loss of shape and color transfer. With pale colors, also watch for transfer from dark clothing or bags. When not in use, keep it in its dust bag and store it without heavy pressure so it holds its shape. If it gets dirty, don't rub hard; consult professional leather care. Careful everyday handling is the key to preserving its three-dimensional silhouette and texture over time.

Care & storage
Avoid water & humidity
Keep out of sunlight
Store in dust bag
Wipe with soft cloth
Mind friction & color transfer
Avoid heat & dryness
Keep shape (stuff when stored)
Professional repair

General guidance; follow professional advice for valuable pieces.

More diagrams

What to check
  1. Fading and sun exposure Lambskin fades easily; check for uneven tone in the lighter colors.
  2. Loss of shape Stuffing can soften so neck/legs sag; check that the shape holds.
  3. Strap condition The hanging loop can fray, stretch, or weaken with use.
  4. Soiling and scuffs Pale colors show oils and rubs; inspect corners and leg tips.
  5. Stamp and tag condition A blind stamp is embossed on the body; review as a condition reference only (not a guarantee of authenticity; personal view).
  6. Size designation Sizes such as PM/MM differ in price and scarcity; check the designation.

Reference points only — not a guarantee of authenticity; consult a specialist.

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